SMART SYNDICATE
Role:
Company founder, creative direction, strategy, hands-on designer, animator, copywriter, photographer
I launched Smart Syndicate in autumn 2024 after a year of research, design, development, and testing. I designed everything myself, bringing in specialists for the website, launch video and web app.
Smart Syndicate (www.smartsyndicate.co) is a listing platform for shares in racehorses, making shared ownership simple and accessible. I combined 15 years of experience in design, art direction and creative strategy for TV, film, ads, news and politics with my background growing up on a stud farm to create a platform that removes barriers to entry in the sport.
I handled branding, UX, marketing, and outreach, running ad campaigns across print, digital, and social media, and personally connecting with people across the industry to grow the platform. Since launch, we’ve secured high-end listings from some of the best trainers and syndicates in the UK.
Marketing Campaigns and Features:
Social Media:
Photography:
Smart Syndicate launch video - design & animation by Andrei D. Popa
Other Projects:
